It has been a very challenging period for basketball, with the on-going NBA lock-out taking away what would have been the start of an exciting season. Everywhere, we see disappointment and heartbreak among fans for missing not merely the sport but also the excitement and exhilaration it brings.
But Nike, being rooted into the sport, wants fans to realize that basketball is not decided by one institution but is a phenomenon made possible by all the fans all around the world dedicated to stepping up their game for the love of basketball. To highlight this, Nike launches its Basketball Never Stops campaign, celebrating basketball players at all levels and their true love of the game and desire to play the game no matter the time or place. Nike also lets you join the campaign through its Facebook page. Tag your videos, photos and tweets with Basketball Never Stops and fuel the feed with what makes basketball live for you.
The Basketball Never Stops campaign also includes videos with your favorite basketball greats – LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, with Hall of Fame coach Mike Krzyzewski and entertainers Questlove and J. Cole playing among athletes and fans around the world.